Brands in Culture
Brands have for a long time tried to become part of culture through their marketing, with most strategies hoping to create a clearer connection between people and the brands they use. At the same time, wider culture also affects marketers more directly.
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Edelman leads the Digiday Content Marketing Awards with 8 nominations
April 5, 2018 • 8 min read -
When selling ads, Facebook avoids the topic of Russia’s interference campaign
March 2, 2018 • 5 min read -
How PowerBar is using photography app VSCO to find talent
March 2, 2018 • 4 min read -
‘No longer a secondary audience’: Nissan focuses on Saudi women with #SheDrives push
March 1, 2018 • 2 min read -
Slack is the new place for marketers to network and find jobs
February 26, 2018 • 4 min read -
Marketers shame CES for its lack of women keynote speakers
December 5, 2017 • 3 min read -
A day in the life of running Butterball’s turkey emergency hotline
November 22, 2017 • 5 min read -
GE’s Beth Comstock: ‘You have to invest in your brand’
November 21, 2017 • 4 min read