Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

How publishers can win in the programmatic era

This post is part of the Digiday Partner Program and is presented by Audience Accelerator.

Audience Accelerator and Digiday present a no-holds-barred conversation on buyer and seller practices and the perceptions surrounding audience extension. Digiday’s Editor-in-Chief, Brian Morrissey, will lead the discussion as speakers from Dominion Enterprises, PHD and Viacom weigh in on the ways programmatic media buying and selling is changing how both sides view their audiences.

Click here to watch the Livestreamed event.

 

Participants Include:

Robert Brett, VP, Viacom Media Network

Bruce Budkofsky, Senior VP Global Ad Sales, Dominion Enterprises

Michael Winter, Managing Director Digital Strategy, PHD

 

The Publishing Leaders’ Dinner & Conversation will take place Thursday, Nov. 14 from 6-9 p.m. EST.

 

More from Digiday

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers. 

Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others

Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.

U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer

For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.