Even as TV series generate hype, with the cost of production increasing and subscriber churn persisting, the traditional approach to the channel is no longer a sure bet.
In response, creator-driven platforms are offering increasingly relevant messaging, delivering content their audience asks for — within a shorter time frame than other workflows.
In this new guide, Digiday and Google highlight new data showing how consumption habits have changed across video-based platforms, specifically focusing on YouTube’s monthly audience of 2.6 billion. With the help of expert insights, the report unpacks how these behaviors affect how marketers approach video advertising and how they are building campaigns for 2023 and beyond.
Download this guide to learn about:
- The rise of creator-driven platforms and how they stack up against TV
- Why consumers are finding creator-led platforms to be more personally-relevant
- How Gen Z is engaging with these platforms and how this content moves consumers through the sales funnel
- How marketers are identifying the right video platform for their ads
Ad position: web_incontent_pos1
Sponsored by: Google
More from Digiday
Sliders test article
Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong. Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy […]
How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
Ad position: web_bfu