The ‘Iron Throne’ of display advertising

Rulling the game with cross-screen HTML5 technology

With massive proliferation of various HTML5 enabled devices, mobile as a separate media bucket is quickly becoming a thing of the past. HTML5 acts as a unifying technology, finally uniting display advertising on different devices and screens under one roof.

Cross-screen display advertising promises to benefit marketers with streamlined ad creation, simplified ad serving, and better measurement with common metrics across all screens, consolidated reporting, and analytics.

The Iron Throne of Digital Advertising is your best guide to this paradigm shift that is already taking place.

celtra_rev

Author

  • Celtra is a provider of the first cross-screen HTML5 technology for brand advertising. Look for Celtra's Content Channel—everything you need to know about cross-screen display, on Digiday.com.

https://staging.digiday.com/?p=73311
Ad rendering preventing in staging

Ad position: web_bfu