Report: The brand’s guide to the future of social commerce

Social media has become the number one channel through which consumers discover products and services. Given how much time consumers spend on various social media platforms, it’s no surprise that media companies are striving to translate commerce strategies into the social space. 

Social platforms are building a shopping experience through touchpoints such as instant buying via live shopping and conversational moments through DTC channels. These experiences are driving on-demand calls to action and offer a convenience-first approach to customer engagement. With this space booming, it’s crucial that the industry responds to this consumer-driven demand. 

To help brands understand how to integrate social commerce solutions, this tactical guide unpacks how four brands identified the right solutions for them. Each example is packed with tips on delivering an exceptional social shopping experience that drives business outcomes and improves the customer experience. 

Download this new report from Meta to learn:

  • How collaboration with online retailers is allowing brands to capture the always-on shopper
  • Why brands are crafting smoother purchase experiences on social media platforms 
  • How creators are helping brands engage with hard-to-reach audiences on traditional digital channels
  • How conversational and social commerce are shaping the future of how consumers shop

 

Sponsored By: Meta

https://staging.digiday.com/?p=446598

More from Digiday

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.