Shining a light on dark social

This post is part of the Digiday Partner Program and is brought to you by RadiumOne.

Thought of as the underbelly of the online world, “dark social” refers to the part of social sharing that cannot easily be tracked and monitored by marketers. Up to 30 percent of website visits come from unknown referrals and over 80 percent of sharing activity is not captured, making it difficult for publishers to connect the dots.

In this session, from the Digiday Publishing Summit, Rebecca Watson, vp of business development, RadiumOne explores the underpinnings of dark social.

More from Digiday

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.