Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
This post is part of the Digiday Partner Program and is brought to you by RadiumOne.
Thought of as the underbelly of the online world, “dark social” refers to the part of social sharing that cannot easily be tracked and monitored by marketers. Up to 30 percent of website visits come from unknown referrals and over 80 percent of sharing activity is not captured, making it difficult for publishers to connect the dots.
In this session, from the Digiday Publishing Summit, Rebecca Watson, vp of business development, RadiumOne explores the underpinnings of dark social.
https://vimeo.com/77825333
More from Digiday
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Ad position: web_bfu