Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Digiday partnered with StoryTech to analyze what they saw come out of the three days of CES 2016.
In this report, you will learn how the following trends will affect the evolution of content and content creation for brands and agencies:
- “Beyond the Browser” – Software and apps are eating the world, making the web browser a barrier to discovery.
- Winning the micro moments: fragmented interactions like texts and tweets are the new normal
- Vertical technology scales up: Food, automotive and entertainment will experience technological shifts in the coming years as well.
- Plus The Great Shakeout of 2016: what trends were hyped and how did they live up to expectations – or not?
Download the full trend report now.
More from Digiday
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
U.K. retailer Boots leads brand efforts to invest in ad creative’s data layer
For media dollars to make an impact, brands need ad creative that actually hits. More CMOs are investing in pre- and post-flight measurement.
Ad position: web_bfu