Question of the Day: The state of the holiday season for publishers
The Digiday Publishing Summit brought leaders in the world of media companies together with the platform and technology partners that work with them. Across the course of three days in Miami, in September 2021, experts and executives framed the state of publishing — identifying trends and next steps to follow in the year to come.
In a new video, in partnership with Connatix, Digiday put a lens on four publishing leaders to learn more about a vastly changed holiday season. Shoppers have started purchasing earlier, and the coverage and content they expect to see — and that publishers are monetizing — has transformed. These experts point the way to what’s changed, and what will change in the busy months ahead.
Watch this new video to learn more about the transformed holiday shopping and advertising season from the publisher’s point of view, hearing from:
- Katie Spies, general manager, senior vice president, Well + Good
- Scott Messer, senior vice president, media, Leaf Group
- Geoff Schiller, Chief Revenue Officer, Group Nine
- Mark Howard, Chief Advertising and Partnerships Officer, PMC
More from Digiday
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu