The three kinds of premium and why they matter

Data-driven advertising that seemingly values audience targeting over context and placement has captivated the conversation and wallets of many brands. And though this kind of marketing has its merits, premium advertising opportunities and experiences are still crucial for their impact on brand equity. This concept only intensifies when considering mobile, where there is less room for error.

In this video, Harry Kargman, founder and CEO of Kargo, talks with Gregg Colvin, US COO at Universal McCann, and Donnie Williams, chief digital officer at Horizon Media, about premium’s place in today’s advertising environment.

Why Premium Matters from KARGO onVimeo.

Author

  • Kargo is the leading mobile brand advertising platform. The most recognized media companies in print, TV and web have adopted Kargo as their primary advertising platform on their mobile properties. Kargo weaves award-winning technology into the fabric of its media partners’ sites and apps, offering advertisers integrated brand experiences. With offices coast to coast, Kargo is privately held and organically grown in New York. For more information visit kargo.com.

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