Question of the day: Is autoplay video’s cardinal sin?

Advertisers and publishers are hungry for views and autoplay video can deliver them, but is it really wise for publishers to confront their audience with sight, sound, and motion at every turn? We sat down with Freddie Godfrey, director of content syndication at Newsy, to talk about the much maligned format. His advice? Publishers should let user behavior rather than simple view-counts be their guide. By understanding what the audience is looking for on every page publishers can make smart choices about how to best deliver video that works.

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