Cyber Week Sale:
Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
To learn more about how agencies can stay vital in the age of big data, download the third ebook in the “Own Your Advantage” series from Nielsen.
More from Digiday
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
December 22, 2025
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
December 5, 2025
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Ad rendering preventing in staging
Ad position: web_bfu
Ad position: web_bfu