5 native ad metrics and the benchmarks that tell you when it’s working

With no consensus on native measurement, gauging user engagement can be difficult. 43 percent of publishers note lack of proper measurement and reporting tools as the biggest challenge to selling native advertising. This rings true across the board, as brand marketers also seek better standards for understanding which metrics matter most in native.

Teaming the five metrics below will help advertisers prove the success of any native advertising campaign. With an average of 1 billion native impressions flowing through our platform each month, we recognize one stand-alone metric is not enough to show the power of native advertising. By using these key metrics together, we elevate the accountability of native advertising campaigns and help publishers depict consumer engagement more meaningfully.



  • Nativo is the leading advertising technology platform for brand advertisers and publishers to scale, automate, and measure native ads. For brands, Nativo is the ultimate content advertising platform that combines automation and insights with high quality reach to scale and optimize engagement with brand content. For media companies, Nativo provides a complete native technology stack that makes it easy to sell, deploy, and optimize native ads across their media properties expanding their revenue potential while delivering a better, non-interruptive experience for their audiences. More than 400 brands and 400 publishers leverage Nativo’s platform to power their next-generation digital advertising. Learn more at www.nativo.net.

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