National campaigns go local

Today, consumers expect marketing material to be relevant, personalized and “authentic.” This isn’t the easiest task for national or even regional campaigns, as so much meaningful connection between brands and consumers takes place at the local level.

MomentFeed’s LocalVoice product was built with this in mind. It allows marketers with national or regional scope to tailor their social media messages to multiple local contexts. When paired with traditional metrics like store sales totals, they can determine which tactics are working at each location. Coffee Bean saw ten times more click-through and engagement after using the LocalVoice platform.

See the full video of the talk below:

Tech Talk with MomentFeed: Authentic Marketing at Scale from Digiday on Vimeo.

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