Warby Parker Founder On Social, Display, Star Wars

This article is part of the Digiday Partner Program and is brought to you by MediaMath, the creator of the TerminalOne Marketing Operating System™ 

In 2009, Jeff Raider co-founded online eyewear purveyor Warby Parker with three friends in an effort to “create boutique-quality eyewear at a revolutionary price.” In the process, they built a digital marketing model that merged social good, social media, display and content that is a benchmark for online retailers.

Now, Raider is bringing that omni channel expertise to a new venture, online shave shop Harry’s. He answered your questions and ours about how he’s built the Warby Parker brand and how he’s applying lessons learned at Harry’s.


On their key strategy, social:

Screen Shot 2013-07-31 at 1.16.09 PM

On lessons learned:

Screen Shot 2013-07-31 at 1.17.18 PM

Screen Shot 2013-07-31 at 1.26.23 PM

On branding across channels:

Screen Shot 2013-07-31 at 1.16.44 PM

On using data to improve creative:

Screen Shot 2013-07-31 at 2.37.41 PM

Screen Shot 2013-07-31 at 2.38.11 PM

On where programmatic fits in his business plan:

Screen Shot 2013-07-31 at 1.18.29 PM

On the key to inspiring consumer content:

Screen Shot 2013-07-31 at 1.18.15 PM

Speaking of consumer content:

Screen Shot 2013-07-31 at 1.22.33 PM

Screen Shot 2013-07-31 at 1.23.01 PM

On pre-launch strategy online and off:

Screen Shot 2013-07-31 at 1.25.43 PM

Screen Shot 2013-07-31 at 1.25.55 PM

On the brick-and-mortar game plan:

Screen Shot 2013-07-31 at 1.19.33 PM

And, again, thank you very much!

Screen Shot 2013-07-31 at 1.20.03 PM


More from Digiday

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.