Warby Parker Founder On Social, Display, Star Wars

Now, Raider is bringing that omni channel expertise to a new venture, online shave shop Harry’s. He answered your questions and ours about how he’s built the Warby Parker brand and how he’s applying lessons learned at Harry’s.

On their key strategy, social:

On lessons learned:

On branding across channels:

On using data to improve creative:

On where programmatic fits in his business plan:

On the key to inspiring consumer content:

Speaking of consumer content:

On pre-launch strategy online and off:

On the brick-and-mortar game plan:

And, again, thank you very much!