Marketer’s playbook: Delivering performance alongside privacy
Jonathan Meltzer, director of marketing, ads privacy, platforms and measurement, Google
One way to prepare any business for what’s next in 2021 and 2022 is to invest in data and insights. However, shifts in consumer expectations challenge even the most experienced marketing team to find safer ways to show people ads and measure campaigns.
To help with those goals, Google has updated its privacy and performance playbook with the latest Google ads and measurement solutions to help marketers get ready for privacy shifts and drive strong performance.
Download this new playbook with case studies and learn how to:
- Build direct relationships with customers. PepsiCo was able to improve ROI up to 3x by building direct customer relationships
- Ensure measurement remains accurate and actionable. ASOS, a UK-based retailer, observed 31% more conversions by using first-party data to measure campaigns more accurately
- Drive performance by keeping ads relevant. Rituals, a bath and body retail company, increased conversions 85% by surfacing powerful insights from its first-party data to find more valuable customers
Download the new marketer’s playbook for retailers and brands.
A version of this article originally appeared on Think with Google
Sponsored by Google.
More from Digiday
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu