Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
The iOS vs Android monetization battle and other mobile advertising trends
This post is part of the Digiday Partner Program and is brought to you by Opera Mediaworks.
Opera Mediaworks recently released their State of Mobile Advertising, Q3 2013 Report. The report identifies three main trends that emerged in Q3 and will set the tone for 2014:
• Steady growth, throughout the year, of mobile web activity
• Wider range of site categories are monetizing ad inventory and more segmentation is taking place within specific categories
• Apple and Android continue to battle for smartphone dominance, with iOS devices taking the lead in impressions served and in monetization
Hear Mahi De Silva, CEO, Opera Mediaworks discuss the findings from the State of Mobile Advertising, Q3 2013 Report.
More from Digiday
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.
Ulta, Best Buy and Adidas dominate AI holiday shopping mentions
The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.
Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday’s third annual Subscription Index examines and measures publishers’ subscription strategies to identify common approaches and key tactics among Bloomberg, The New York Times, Vox and others.
Ad position: web_bfu