As Google’s deadline for deprecating the third-party cookie looms, publishers are racing to respond — or struggling to prepare. Not every team is in the same spot when it comes to what will happen next.
To learn more about what publishers are doing to prepare for the end of the cookie, CafeMedia and Digiday surveyed an audience of more than 650 attendees at the Digiday Publishing Summit Live Worldwide virtual event, held in February 2021.
The infographic below highlights what our respondents had to say.
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Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election […]
How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
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