Brands and agencies have embraced gaming as a means of tapping into a broad, diverse audience. A new ironSource and Digiday survey of 172 brands and agencies and 344 consumers who play in-app mobile games finds that 70% of marketers are allocating their digital marketing budget to mobile in-game ads, or plan to start this year.
In the infographic below, you’ll find highlights from the survey. Our research finds that while buyers have evolved their perception of gamers, diverse mobile game audiences have greater expectations of the ads they’re shown.
More from Digiday
Sliders test article
Amazon bulldozes into new markets, upending the status quo and challenging rivals. Today, it’s the turn of the ad-supported streaming world, and Amazon is coming out of the gate strong. Why, you ask? Because Amazon is serving marketers an opportunity beginning today to reach a whopping 115 million monthly viewers in the U.S. alone, courtesy […]
How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
Ad position: web_bfu