The express guide to in-image ads: Publisher edition

Consumers may have tuned out banner ads and 300×250 sidebar units, but they’re laser-focused on carefully curated image embeds from their favorite publishers. Editorial teams are working overtime to create and curate quality images to accompany their text posts.

The problem for advertisers and editors alike? How to capture the eyes that have slipped away from display advertising without compromising all that hard work. In-Image advertising might be the answer.

Check out The Express Guide to In-Image Ads to learn how publishers can monetize the views they’ve gathered, how machine learning works to prevent embarrassing mismatches between images and ads, and how editorial teams can be walked through the transition.

Download The Express Guide to In-Image Ads

Author

  • Powered by our core image recognition technology, GumGum unlocks the value of connected images, and delivers highly visible campaigns and rich insights to marketers. GumGum reaches over 600 million unique visitors per month across billions of images on premium websites. In addition to giving publishers a new way to monetize their images while maintaining a relevant user experience, we give advertisers the ability to reach highly targeted audiences at scale in a brand-safe environment.

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