Podcast: LittleThings’ Gretchen Tibbits on platform power and skipping Snapchat
On this episode of the Visionaries Podcast, we sat down with Gretchen Tibbits, COO, and president of uplifting content publisher LittleThings. We talked about what it takes to build a media brand on a truly distributed publishing model, what Snapchat means for publishers that aren’t explicitly courting the millennial audience, and how LittleThings is using Facebook Live without living by Facebook’s playbook. True to the uplifting brand she leads, Gretchen even had some positive thoughts about the duopoly.
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Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election […]
How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
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