Cannes recap: Shared values and partnerships


At this year’s Cannes Lions festival there was a tangible feeling of collaboration, with attendees focussed on how they can work together to drive progress across the industry and not just push their own agenda. 

Inclusion and diversity were strong themes, particularly highlighting the vital contribution of women to the industry and the importance of strong female role models that inspire others to follow their own path with purpose and passion.   

The focus on partnerships was also apparent in the discussions around addressable TV, a development that marketers are demanding, broadcasters are fully supporting and tech providers are enabling. As we enter a new era of TV, one that is more aligned with digital than ever before, everyone from media owners to agencies will have their unique role to play in bringing addressable to fruition.  

Collaboration is vital to business success, so we must take everything we’ve learned at Cannes forward into the months ahead and drive the industry’s wider agenda in a spirit of unity and common values.

More from Digiday

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.