Digital media ‘Bowls for Breastcancer’

Leslie Laredo is a breast cancer survivor. Five years now. While she was going through her treatments, she and her family frequented, a site for all affected by the disease. After she successfully put cancer into remission, she joined the site as a board member and, in doing so, has recruited her extensive media network to join in the fight.

“I never did a lot of volunteer work before,” Laredo said. “So to have the chance to volunteer and jump right in and help make this event as big as it is, I feel very proud of it.”

On Thursday, about 400 digital media executives gathered at Lucky Strike Lanes on the west side of Manhattan to participate in the fifth annual Bowling for Breast Cancer, which benefits During that time, the event has raised more than $1million. This year sponsors included AOL Yahoo, Facebook, Krux, Millennial Media, Weight Watchers Media, comScore and several others.

“We want to give the right medical information to the right person at the right time,” said Marisa Weiss, breast cancer oncologist, president and founder of

“Medical information is more complicated than it’s ever been and the time with your doctor is much less. The average time [of a visit] is seven minutes. So people need a safe place to go to get information as they try to make the best decisions to protect their lives.”

Matt Prohaska, former programmatic advertising director at the New York Times, and now the principal at Prohaska Consulting, has been involved with the event for the last two years.

“It’s a more personal story than just the digital media industry coming to pick a cause out of a hat,” he said. “This comes from a lot of people we love tremendously and have known for many years, that have been challenged and risen above and have beaten this challenge.”

If you would like to take part in the next fundraising event, “Lunches of a Lifetime,” which auctions off lunch meetings with industry executives including Carolyn Everson, vp of global marketing solutions at Facebook, click here.

More from Digiday

What TikTok’s e-commerce launch could mean for marketers and content creators

TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.

‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices

While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.

Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead

After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.