Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

Agencies turning toward desirable content to combat ad blockers

We grabbed a handful of agency leaders at Digiday Agency Summit in Key Biscayne asked them how agencies should tackle ad blockers, what is being done now and how programmatic video fits into their strategy. Hear the answers straight from industry experts from GSD&M, Facebook, Publicis and more. Part one in a series from VideoAmp.

https://www.youtube.com/watch?feature=youtu.be&v=QSLCXxgEq98&app=desktop

More from Digiday

What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value

Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.

Ulta, Best Buy and Adidas dominate AI holiday shopping mentions

The brands that are seeing the biggest boost from this shift in consumer behavior are some of the biggest retailers.