Digiday video: How CNN, Vox and Inquisitr are creating and monetizing video
Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox and Inquisitr the role that video plays in their content and monetization strategies. Highlights:
- Video is a huge focus at CNN, and figuring out how to monetize is a large part of what keeps execs up at night.
- At Horoscopes.com, which used to be more text-focused, the last few years has meant more of a pivot towards video, and delivering some of that content in that format is a priority.
- Web video and storytelling via video is a focus at Vox Media, which has seen growth for video at both SBNation and at Vox. The company is also taking web video and turning it into new content in other formats, including podcasts and on Netflix.
See the full video below.
More from Digiday
How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
In the marketing world, anime is following in the footsteps of gaming
As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years.
Ad position: web_bfu