4 trends in programmatic are really heating up this summer

By Alex LePage, VP Marketing and Product Strategy, Buyer Cloud, Rubicon Project

The sun is shining, the beach is beckoning and the air conditioners are blasting. All that, plus the sweltering heat, can mean only one thing: It’s time to take a look at this summer’s trends in programmatic. Put on an extra layer of sunblock, because these programmatic trends are hot enough to burn you.




Programmatic eyewear is always in fashion, but this year the growth in natural Wood Grain Programmatic Branding frames has been greater than expected. These sunglasses filter out both UV rays and data – the data that isn’t relevant to your campaigns, that is – so all you see is your target audience, allowing you to boost your brand awareness. With 68 percent of marketers sporting Wood Grain Programmatic Branding Sunglasses for their ad campaigns, this is one summer trend that’s here to stay even after summer has given way to fall.


What’s the best thing to pair with a cool glass of lemonade? A refreshing slice of Lemon Programmatic Budget Pie! It’s made with fresh programmatic data, and marketers have been asking for more and more of it. In fact, 90 percent of the marketers surveyed in the 2015 State of the Industry Report believed their slice of Lemon Programmatic Budget Pie would get bigger in 2016.


It used to be that the only beach where you could surf was the Desktop Display Beach. It was great, and everyone went there, but now people are starting to surf a lot more at Video Beach, Mobile Bay, Social Cove, and Native Advertising Sea. The number of marketers who still love going to Desktop Display Beach is still high, at 68 percent. Yet over half of these same marketers will now also programmatically surf on different platforms because the waves are great and the numbers of viewers and users are growing. Marketers love when they can surf alongside their customers throughout their journey from channel to channel.


Wearable technology is all the rage these days, and it’s no different this programmatic summer! With the Programmatic Fitness Tracker, you can measure important metrics pertaining to viewability and frequency. You can also track campaign-specific KPIs, video-specific metrics, and other consumer behavior. The Programmatic Fitness Tracker’s sleek and seamless look will help inspire your marketing campaign to achieve bigger, sexier goals.

The State of the Industry 2015 Report on programmatic branding is the most-trending report on your summer reading list.


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