Brands are tapping gameday energy to drive engagement with content on social

As the world adjusts to the new normal, sports and entertainment publishers are faced with a challenge — with live audiences no longer able to take their seats at stadiums and arenas, how do they get passionate fans involved in the energy of the moment on social media? 

From the NBA to MTV, publishers had to get creative with live content, innovate with new social tactics that complimented live and virtual events and continue to fuel the entertainment and conversations that consumers crave.

Watch this short video interview to see Laura Froelich, head of U.S. content partnerships at Twitter, and David Amrani, Chief Strategy Officer at Digiday, discuss how publishers have pivoted their content strategies to fit a new world — unpacking the opportunities available to brands that bring content experiences to fans for new heights of engagement.

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