Brands are tapping gameday energy to drive engagement with content on social
As the world adjusts to the new normal, sports and entertainment publishers are faced with a challenge — with live audiences no longer able to take their seats at stadiums and arenas, how do they get passionate fans involved in the energy of the moment on social media?
From the NBA to MTV, publishers had to get creative with live content, innovate with new social tactics that complimented live and virtual events and continue to fuel the entertainment and conversations that consumers crave.
Watch this short video interview to see Laura Froelich, head of U.S. content partnerships at Twitter, and David Amrani, Chief Strategy Officer at Digiday, discuss how publishers have pivoted their content strategies to fit a new world — unpacking the opportunities available to brands that bring content experiences to fans for new heights of engagement.
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Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election […]
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How CTV and DOOH are growing this political season for smaller agencies
Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.
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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.
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