One naughty infographic: Digitally tracking who’s got a filthy mouth
Consumers still pick up the phone and call to get a lot of their answers when making a purchase. Click-to-call features in display and search ads are making it even more common. Unfortunately, the sales or customer service rep sitting on the other end can get quite the earful when the consumer isn’t satisfied. But with unique, digital voice analysis software, marketers are now able to track the number of expletives per call across categories (among many other things, from intent to satisfaction). Check out this infographic to see which industries are most likely to make consumers drop an f-bomb.
Interested in learning more about measuring phone calls from mobile advertising? Download Marchex’s new paper on paid search – The $4 Billion Blind Spot.
More from Digiday
What TikTok’s e-commerce launch could mean for marketers and content creators
TikTok has officially launched its new e-commerce platform, TikTok Shop, earlier this month on August 1. Using the new e-commerce platform, brands and creators can sell products directly on the platform, potentially creating new revenue streams, and tap into the short-form video platform’s growing popularity.
‘The influencer industry can be really vile’: Confessions of an influencer marketer on the industry’s unfair hiring practices
While the influencer industry might sound exciting and like it’s full of opportunities, one marketer can vouch for the horrific scenarios that still take place behind the scenes.
Digiday+ Research: Marketers said revenue grew in the last year, with more growth expected ahead
After a tumultuous 12 months, marketers are getting a clear picture of how they really did during a time of true uncertainty. And, as it turns out, it wasn’t all that bad.
Ad position: web_bfu