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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms

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Digiday+ Media Briefing

The Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET.

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Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards

Tentpole events and franchises are helping publishers lock in advertising revenue.

April 25, 2024

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Media Briefing: Ad buyers say it’s still too early for them to pick which alternative IDs to prioritize

January 25, 2024

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Media Briefing: Media execs set sights on non-ad revenue streams in 2024

January 4, 2024

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Media Briefing: The media industry’s top takeaways from 2023

December 21, 2023

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Media Briefing: Q1 is done and publishers’ ad revenue is doing ‘fine’

April 18, 2024
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Media Briefing: Publishers’ audience authentication strategies are put to the test

April 11, 2024
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Q&A: How attention, search and recall are creating more effective video ad metrics
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Media Briefing: Publishers explore the business-side applications of generative AI

April 4, 2024
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Media Briefing: Publishers search for new ways to grow (and authenticate) audiences, overheard at the Digiday Publishing Summit

March 28, 2024
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Media Briefing: What to expect at the Digiday Publishing Summit, March 2024 edition

March 21, 2024
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Media Briefing: Publishers use proprietary research to pitch prospective advertisers

March 14, 2024
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Media Briefing: Cheap reach inventory is the next target from the consultancy that spearheaded the MFA crackdown

March 7, 2024
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Media Briefing: Publishers’ Q4 earnings paint a gloomy picture of 2023

February 29, 2024
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Media Briefing: Publishers say Q1 is ‘off like a rocket’ after a lousy 2023

February 22, 2024
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Media Briefing: How 3 publishers are making their sites more/less habitable to AI crawlers

February 15, 2024
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Media Briefing: Buyers say the MFA panic is over – but not forgotten

February 8, 2024
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Media Briefing: How publishers are trying to get people to log in to their sites

February 1, 2024

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