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Media Buying Briefing: Reddit expands outreach to independent agencies as its ad revenue risesReddit has upped its ad game in the last few years, landing partnerships with the major holding companies. Now it's reaching out to the major indpendents and offering a raft of new tools and products.
April 17, 2023 -
Digiday+ Research deep dive: Publishers are still piecing together the events puzzle post-pandemicPublishers are still working out the best approach to their events businesses in the wake of the pandemic that changed people's perspectives on gatherings — and now, on top of that, an economic downturn.
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Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1Publishers are hoping for a flat Q2 when it comes to their advertising revenue year over year, while media buyers warn that "flat" is a best-case scenario.
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Future of TV Briefing: TV upfront focus flexes to fluidityThis week’s Future of TV Briefing looks at how fluidity is the new f-word heading into this year's TV advertising upfront cycle.
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Digiday+ Research: Brands, agencies say influencer marketing is still a worthwhile investmentSocial media marketing has always been a roller coaster ride for agencies and brands, but they still see influencers as a worthwhile channel for marketing spend.
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Marketing Briefing: How marketers feel right now about TikTok, Facebook, Instagram and TwitterWith all the recent social hubbub, we figured it was time for a bit of a social refresher to get a sense of how marketers are feeling about TikTok, Twitter, Instagram and Facebook as well as the pros and cons of each.
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Media Buying Briefing: How TikTok agencies work — and why they don’t fear a U.S. ban of the appNew agencies are increasingly specialized in the art of TikTok advertising. Here's how they do it.
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Media Briefing: Q1 sales cycles were tighter than ever, but ad dollars are still not guaranteedPublishers have faced rapidly shrinking sales cycles since the pandemic, but Q1 was especially tricky because those dollars are no longer guaranteed.