Digiday+ Research: Agencies embrace generative AI – 71% are already using it

Agencies who aren't already using generative AI are in the vast minority. But it's a very different story for brands — fewer than half are sold on using the technology just yet.

Pitch deck: How TikTok is courting advertisers

The platform’s latest deck introduces its 2023 pricing for the TikTok Creative Exchange (TTCX).

Media Buying Briefing: It’s going to be a bumpy ride through the 2023 upfront marketplace

Due to factors like a writers' strike, confusion among measurement offerings and a soft scatter market, this year's upfront could be a rough one for video sellers.

Media Briefing: Why publishers’ sustainability efforts should start with supply path optimization

Publishers are upping the ante when it comes to the role of sustainability in their ad businesses, thanks to pressures from the buy-side.

Future of TV Briefing: Short-form video rev-share options mount but have yet to amount to much

This week’s Future of TV Briefing assesses the revenue-sharing options for short-form vertical video creators.

Digiday+ Research: Half of publishers are already using generative AI — and more will follow

When it comes to generative AI, publishers are split down the middle — and use of the technology is poised to grow in the media industry.

Digiday+ Research Lifestyle Subscription Index: Sports Illustrated, Vogue, NatGeo separate casual readers from enthusiasts

The index is a research framework that analyzes and ranks a set of publications across digital threshold experience, member benefits and pricing and plans dimensions.

Marketing Briefing: As in-housing becomes a mainstay, marketer mindsets on in-housing vs. agencies needs to change

Rather than viewing in-housing as a contentious and existential threat, marketers, search consultants and industry analysts say that agencies should focus on how they can work together.