Digiday+ Research deep dive: Google dominates in both marketing spend and confidence on the buy side

Pretty much everyone on the buy side is spending on Google. But while agencies have displayed a very steady rate of spending and marketing confidence in Google, brands' spending and confidence have been a bit more up and down.

Media Buying Briefing: Overheard at last week’s Media Buying Summit in New Orleans

The summit captured the major challenges and obstacles media folk face day to day, but also shone a light on the solutions to those problems.

Media Briefing: Why media buyers keep pressing publishers for third-party verification

Media buyers are still hanging their hats on verification firms like Integral Ad Science and DoubleVerify, despite the fact that they're far from perfect.

Future of TV Briefing: YouTube makes its case for the TV ad industry’s measurement makeover

This week's Future of TV Briefing looks at the measurement principles YouTube released on Tuesday and how the Google-owned video platform fits into the broader measurement overhaul.

Digiday+ Research: Publishers, especially small ones, see affiliate commerce as an area for growth

More than 60% of publishers said they get at least some revenue from affiliate commerce, and 70% said they will focus at least a little on building this part of their business in the coming months. The growth potential is even bigger among small publishers.

Marketing Briefing: Why marketers are dangling the AOR carrot by asking agencies to ‘test drive’ with project work

Marketers are asking agencies to pitch for the potential to become an AOR, but they have to run a project first. Should the project be a success, then the agency can become AOR. 

Media Buying Briefing: What you’ll learn at the Media Buying Summit this week

At Digiday's Media Buying Summit, we strive to tackle the major issues on the minds and desks of media agency executives and staffers, and we seek out experts in those fields to share their stories of success and challenge.

Media Briefing: How U.K.-based media companies are continuing their push into the U.S.

U.K. publishers are taking risks in the U.S. to increase the revenue and audience potential of this market.