Future of TV Briefing: FAST channel operators have hit a breaking point with streaming platforms

This week’s Future of TV Briefing dives into the fraying relations between free, ad-supported streaming TV platforms and channel operators. 

CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok

Digiday+ Research has analyzed strategies and challenges across leading marketing channels to identify key trends and best practices in our CMO Strategies series. First up: social media usage and budgets.

Marketing Briefing: Why marketers are seeking deeper partnerships with artists to remix songs, offer experiences

By working with musicians and celebrities, brands can potentially generate more attention and become a part of culture, according to agency execs, who say that brands are looking for anything that can help them connect to culture more deeply. 

Media Buying Briefing: Why buyers think VideoAmp has a jump in the alternative TV measurement race

This year, both sellers and buyers plan to increase the amount of inventory bought using alternative measurement sources other than Nielsen, which it’s safe to say has had a bumpy few years. VideoAmp appears to have the lead.

Digiday+ Research: Extreme pessimism about the end of the cookie levels off among agencies

Agencies are still feeling out who they think the winners and losers will be as the end of the third-party cookie draws near, but they're doing so with notably less pessimism than they have in the past.

Media Briefing: Why Leaf Group spun off its media arm into a standalone company

World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.

Future of TV Briefing: CTV continues to be a black box to programmatic marketers

This week’s Future of TV Briefing digs into the CTV-related, behind-closed-doors discussions among brand and agency executives during last week’s Digiday Programmatic Marketing Summit.

Marketing Briefing: As Pride approaches, marketers should be ‘truly invested’ as marketing backlash continues

Marketers and agency execs say that this current moment will likely make clear the brands that are truly committed to supporting the LGBTQIA+ community and those that had simply made Pride an annual marketing moment.