Digiday+ Member Exclusives
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Digiday Research: HBO Now tops TV Networks with OTT services
Digiday research surveyed over 60 executives and found that HBO Now was the TV network doing OTT best and the YouTube TV was the online service with the most promise.
February 19, 2018 -
Digiday Research poll: 8 in 10 don’t think Facebook Watch will challenge YouTube
Digiday surveyed Digiday+ subscribers and found that the majority don't believe Facebook Watch can compete with YouTube in online video.
February 16, 2018 -
The Rundown: CMOs grapple for leverage vs. platforms
In this week’s Rundown: CMOs turn into politicians in an attempt to claw back leverage, Facebook expands its subscription support for publishers, and more.
February 15, 2018 -
Digiday Research: Third-party data is a big problem in digital ad campaigns
Digiday's research found that unreliable third-party data was the most challenging aspect of using data in digital campaigns.
February 14, 2018 -
Digiday Research: 56 percent of brands plan to move more marketing in-house
Digiday surveyed brand executives and found that over half are planning to conduct more of their marketing internally.
February 12, 2018 -
Digiday Research: Publishers lag in understanding header bidding
Digiday Research polled publishing executives, and most admitted they could improve their knowledge about header bidding auction models.
February 9, 2018 -
The Rundown: Vice is a headwind for digital media hopefuls
In this week’s Rundown: Distributed media still isn't pulling in big bucks for publishers, and why Vice Media's revenue woes could be a setback for digital media hopefuls.
February 8, 2018 -
Digiday Research poll: Facebook’s algorithm change isn’t all bad for publishers
Digiday Research conducted an online survey to see if Facebook's news feed algorithm would help or hurt publishers.
February 7, 2018