Insufficient inventory is still a challenge for private marketplaces

Virtually all publishers are increasing their number of transactions through a private marketplace, and spending on PMP’s is growing in the U.S. and Europe. In an industry continually clouded with transparency concerns, PMP’s have proven to be useful tools for marketers to ensure more brand-safe ad placements and are less vulnerable to ad fraud. Additionally the […]

Participants say Subscribe with Amazon results are mixed

To take his nascent subscription box business, “Best Stuff,” to the next level, GQ digital gm Rob Dechiaro is hoping to increase sales by selling them through Subscribe with Amazon starting in the second half of 2018. “For me to get bigger, the only way is to partner with brands like Amazon or others,” Dechiaro said. The “Best […]

The Rundown: Signs point to BuzzFeed’s conscious uncoupling from news

BuzzFeed News to its own domain, with its own new design and branding, certainly looks like a first step to jettisoning the division

California’s privacy law will force publishers to be more upfront about subscriber data sales

The law will compel publishers to be more upfront about their subscriber data sales practices and provide new opt-out options to their subscribers.

Digiday Research: Insufficient inventory is still a challenge for private marketplaces

Forty-one percent of Digiday survey respondents say insufficient inventory is the greatest PMP challenge, more that any other issue.

Video Briefing: Netflix will endure more bumps in its quest for global domination

Netflix is growing -- maybe not at the rate Wall Street wanted in the last quarter -- but it's going to be a long way to 300+ million subscribers.

Podcast: Go90’s slow death

The Digiday+ Deep Dive is a podcast available exclusively to Digiday+ members. Digiday editors discuss the week’s biggest stories, and offer a glimpse into what’s being talked about in the newsroom.  This week, Digiday senior reporter Sahil Patel joins editor-in-chief Brian Morrissey to discuss the death of Go90, and if betting on Facebook Watch will yield […]

‘I’m just competing with everybody else’: Digital video studios face an identity crisis

Fewer content buyers and more competition means it's a tough time right now for digital entertainment studios.