While most agencies attempt to cultivate reputations as fun, dynamic and innovative places to work, beneath the surface many are grappling with various cultural and personnel issues including employee burnout, overworked staffers, high turnover, harassment and more.
As agencies are placed under growing pressure by squeezed margins, the in-house movement, increased competition from consultancies and increasingly demanding clients, agency staffers are bearing the brunt. Employees often find themselves subjugated to long hours and swelling demands for constant availability that threaten a healthy work-life balance. Rolex Repliche Meanwhile, the #MeToo movement has helped unmask sexual harassment within advertising and sparked important conversations surrounding toxic workplace cultures.
This report examines three key themes affecting agency culture and employment in 2019; employee happiness and burnout, workplace harassment and discrimination, and what influences employment decisions.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.