Marketers are flocking to the idea that they need to find deeper meaning

In an age where algorithms pull trending conversations to the top of feeds and competition is more brutal than ever, brands have to stand out in other ways.

Retail Briefing: How to bankruptcy-proof a store

Rest easy, Mattress Firm. On Friday, the biggest mattress store chain in the country filed for Chapter 11 bankruptcy, announcing that by the end of the year, 700 of its 3,400 store locations would close. To avoid this fate, other companies should be focused on bankruptcy-proofing their businesses.

‘The hunt for consumer revenue is on’: Insights from the Digiday Publishing Summit

Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out: News publishers leaned into commerce working groups; lifestyle […]

What happened to Jon Mandel?

In 2015, Mandel, went on stage at an Association of National Advertisers conference in Florida and revealed the worst kept secret in advertising.

Digiday Research: Most publishers tolerate password sharing

Roughly three-quarters of publishers don't take action to limit subscribers from sharing login access.

#MeToo changed the industry, but there’s a lot that remains to be done

About a year after the #MeToo movement broke out, ad agencies are still in the beginning stages of bringing about change.

Advertisers see Google’s new DoubleClick ID rules cementing its dominance

“We’re having to think about how we rebuild our attribution models without that DoubleClick data, and instead look at proxies and estimations."

Digiday Research: In-store pickup is still rare among retailers

Seventy-one percent of retailers say none of their products are picked up in physical retail stores.