Video Briefing: Apple wants what Amazon already has (in OTT)

Apple plans to give away $1 billion worth of TV shows for free, but will that be enough for Apple to take some OTT market share from Roku and Amazon?

Digiday Research: Publishers rely on Facebook for paid content distribution

A survey by Digiday found that 86 percent of publishers pay to distribute content on platforms.

How publishers’ sales teams juggle the growing number of ad products

Many publishers have made strides diversifying their revenue streams. Now they have to figure out how to sell them together.

‘Too many players, not enough choice’: What’s driving ad tech consolidation

The independent ad tech sector is overcrowded and the majority lacks differentiation, which are both contributing factors to the drive to consolidate.

Digiday Research: Where publishers get their revenues, Fall 2018

Seventy-eight percent and 76 percent said their companies have increased revenues from video advertising and branded content respectively in the past year.

DTC OD: Why disruptor brands are turning to traditional retail strategies

The dawn of the direct-to-consumer brand era was, in retrospect, incredibly idealistic.

How Joshua Lowcock is bringing his refreshing perspective to brand safety

Joshua Lowcock is the first exec on a new Advertiser Protection Bureau at the 4A’s, an industry response to the continuing brand-safety crises.

How Shopify is helping e-commerce brands open physical stores

To help online brands make the leap offline, Shopify is stepping in.