The Atlantic is building its video strategy around YouTube

After an ad deal struck last year, The Atlantic has put YouTube at the center of its video strategy and its writers at the center of its YouTube strategy.

How The Financial Times is using audio to drive subscriptions

Since the summer, the FT has been inserting offer codes into its audio shows driving people to dedicated URLs where they can subscribe.

Digiday Research: What marketers pay for branded content distribution

Clients are paying little for branded content distribution, instead most likely putting those costs onto the publishers.

‘You need a platform you can trust’: How Shopify is pitching itself to Amazon-wary DTC brands

With Shopify Plus, Shopify is emphasizing the importance of owning customer relationships and data as businesses scale.

Digiday Research: For some publishers, subscription products require little resources

Part of the appeal of subscription products for publishers could be that they require relatively little in the way of additional resources, according to Digiday research.

Ad tech providers scramble to prove their transparency credentials

Advertisers are pulling their money from Index Exchange following its bid-caching scandal. Other exchanges are looking to avoid a similar fate.

The Rundown: Time is running out for ad-funded online news

For publishers attempting to fund quality news content with advertising alone, a rocky road lies ahead.

Amazon dangles advertising incentives in push for Amazon-exclusive brands

Amazon is giving preferential ad placements to brands that agree to sell product lines exclusively on the e-commerce platform.