‘There’s no people like me in places like this’: Confessions of black ad exec on advertising’s diversity problem

Agency leaders need to reboot the conversation on race and ethnicity in advertising, according to an ad executive.

Digiday Research: European publishers expect to make more money from branded content in 2019

Three-quarters of European publishers surveyed by Digiday plan to increase revenues from video advertisements and branded content in 2019.

How Nike is using its new New York store to drive memberships

The idea for the store was to test and establish the blueprint used to improve and rethink all of Nike’s nearly 2,000 global retail stores.

The Rundown: Ad buyers’ biggest gripe is CMOs with ‘knee-jerk’ reactions

A common complaint from buyers is what they dub “knee-jerk” reactions from CMOs. One of the most interesting ones is how the stock market determines spending decisions.

Pitch deck: How Roku’s sells its OTT ad ambitions

Roku's message to marketers: People are coming to The Roku Channel when they're not on subscription services on our platform. Let us help you reach them.

Digiday Research: Which platforms publishers say monetize best

Publishers struggle to generate revenues from social platforms but they rate Facebook as the easiest.

Retail Briefing: What Singles Day says about Alibaba’s expansion plans

While Singles Day, may be in danger of hitting a plateau, it still provides some indications of how Alibaba is using it to grow adoption of its other products among brands. 

For all its growth, Amazon has yet to make a dent into brand budgets

Advertisers don’t see Amazon as a brand ad buy.