Digiday Research: Employees at indie agencies are happier than their holding company peers
Ask any agency employee how satisfied they are at work, and a litany of complaints is bound to come your way. There are plenty of reasons to grumble: The ad agency world tends to pay little (especially at junior levels), have very long hours and often feels unstable.
According to a new Digiday poll, just under half — 49% — of agency staffers say they’re happy at work. About 15% claim to be “extremely” happy, while 35% say they’re happy. About 17% said they’re unhappy. The rest were neutral.
That is less than the 54% of Americans who said they were “satisfied” with their jobs in an August 2019 Conference Board report.
Here’s where things get interesting: Those who said they worked at holding company-owned agencies were less likely to say they were happy than those at independent agencies. About 33% of them claimed to be happy, while a whopping 57% of those who worked at independent agencies said they were.
How — and why — Candy Crush is in the midst of a 10th anniversary brand refresh
In the years since Activision Blizzard acquired the Swedish game studio King in 2016, employees at the gaming giant have started to internally refer to their company as “ABK” — that is, Activision Blizzard King. But the corporation’s recent financial reports indicate that “KAB” might be a more accurate abbreviation.
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Everyone is after influencers to up their marketing game. But the secret to success, Goat contends, is in viewing influencers as performance media and using data to deliver clients guaranteed outcomes.
Marketers bring Web3 to the FIFA World Cup with augmented reality, NFTs and virtual worlds
The month-long tournament, which begins this weekend, will be the first World Cup since it took place in Russia in 2018 long before “Web3” entered the global lexicon. Now, official and non-official sponsors are hoping to harness the hype with a range of NFTs, virtual worlds, augmented reality tools and other trendy tech.
SponsoredHow brands are measuring incremental performance on CTV
Connected TV is unique among other advertising channels because it combines linear television’s storytelling capabilities with digital marketing’s targeting and measurement. As more marketers leverage CTV advertisements to reach relevant and engaged audiences, they also want to understand the real value they are generating with their investment. Incrementality reporting and measurement allow advertisers to measure […]
U-Haul diversifies its social strategy to tell people it’s more than moving trucks
In recent years, U-Haul's in-house agency has been working to "better leverage social media for brand loyalty."
Google’s Privacy Sandbox is coming to Android
Google's MAID will be phased out, here's what you need to know.