Digiday+ Member Exclusives
-
The Dodo has 33 million monthly viewers — and is profitable — on Snapchat
Since launching in 2016, The Dodo has dedicated about eight to nine people internally to Snapchat.
November 26, 2018 -
Digiday Research: Publishers estimate their ad-tech tax at around 20 percent
Nearly half of 186 executives from publishers that conduct programmatic advertising predict the ad-tech tax to be between 10 and 24 percent.
November 23, 2018 -
Digiday Research: YouTube is the easiest platform for European publishers to monetize
European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook.
November 21, 2018 -
Video Briefing: YouTube is now streaming free movies to fend off OTT upstarts
YouTube now lets you watch "The Terminator" and roughly 100 other classic movies for free. It's another way the company is trying to grab TV ad dollars.
November 21, 2018 -
The buzz around blockchain as antidote to digital media’s ills is fading
Blockchain proved to be far more complicated than the ad industry and now disillusionment has set in.
November 20, 2018 -
Digiday Research: Ad buyers plan to buy more from Instagram and Amazon
A survey of 469 media buyers by Digiday found that 79 percent plan to increase spending on Amazon and 73 plan to do the same on Instagram.
November 19, 2018 -
Amazon’s move to New York shows how serious it is about advertising
Amazon’s move to New York reveals how serious the company may be about its burgeoning ads business, possibly launching a new talent crisis for agencies.
November 19, 2018 -
The Washington Post scrapped many programmatic tools to comply with GDPR
Months after GDPR took effect, the Post still has Google’s ad exchange in non-personalized mode.
November 16, 2018