‘Brand safety is hurting revenues’: Insights from the Digiday Programmatic Media Summit

Publishing executives gathered in Scottsdale, Arizona to discuss challenges and opportunities in programmatic advertising for the year ahead.

‘It’s sexy, mysterious, and valuable’: Ad agencies are offering data science courses to brands

Ad agencies are supplementing their analytics offerings with data science courses.

Digiday Research: Pricing pressure remains publishers’ greatest programmatic ad concern

Nearly 10 years after programmatic advertising was first introduced, publishers are still worried about its impact on ad prices.

Video Briefing: The pros and cons of a digital media merger

BuzzFeed CEO Jonah Peretti floated the idea of a merger between big digital publishing companies. Here's how a merger could -- but ultimately won't -- help.

‘Walled garden’: Roku is trying to control ads inside publishers’ connected-TV apps

Connected TV platforms are the new walled gardens.

How media companies are courting direct-to-consumer brands

As digitally native brands mature and start thinking of spending ad dollars on television, media companies are ramping up their pitches to these companies.

Retail briefing: Amazon makes private-label push for holidays

For Amazon, this year’s Black Friday-Cyber Monday is all about itself.

Digiday Research: Media buyers grapple with multiple transparency challenges

The majority of media buyers surveyed by Digiday say that have adopted more frequent reporting and whitelists to help resolve transparency issues.