Digiday Research: Advertisers will grow mobile spending thanks to Ads.txt for apps

Thirty percent of 192 media buyers polled by Digiday this month said they would increase spending on mobile ad formats after app-ads.txt was introduced.

Video Briefing: How Netflix is reshaping TV show economics

It used to be that a TV show needed to get to 100 episodes for producers to see real profit. In most cases, Netflix wants less than half that output.

Shopify tightens grip on partners, merchants

It’s a move that makes sense for Shopify as it seeks to protect how merchants and partners use their platform. But it’s caused some furor in the market.

Ebay rolls out tool to let sellers target interested buyers

EBay is helping sellers capitalize on untapped purchase intent by letting them push targeted discounts to interested buyers.

Why the future of retail media is in-house

Walmart is going to be building its retail media operations in-house.

Reaching the ‘unreachables’: NCC Media is moving from TV to digital

NCC Media will use subscriber data from Charter, Comcast and Cox to coordinate advertisers' campaigns on TV and online.

Digiday Research: 52 percent of publishers haven’t started preparing for the California Consumer Privacy Act

Only half of 200 publisher executives surveyed by Digiday this February said they were aware of the upcoming California Consumer Privacy Act.

The future of the DTC mall

Hudson Yards’ “Floor of Discovery” is the most grandiose example of the new trend in mall development: Build digital brands into the foundation.