Digiday+ Member Exclusives
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‘I worry that the world is going to end’: How Gen Z became Generation Doom
Beset by climate change and fractured politics, young people are wary of what comes next.
September 17, 2019 -
Digiday Research: Majority of brands aren’t spending ad dollars on retailer sites
In a survey of 67 brand marketers by Digiday, the majority of respondents said they had no plans to buy any ads on retail media platforms in the next six months.
September 17, 2019 -
In an age of anxiety, influencers are cashing in with ASMR videos
The ASMR community initially grew on Reddit it has since spread elsewhere, mostly to YouTube.
September 16, 2019 -
Corporate feminism: How brands hopped on the fempowerment bandwagon
Many brands are hopping on the “female empowerment” bandwagon. But while some brands are solely focused on money, some are trying to make a difference.
September 16, 2019 -
‘Don’t trust anyone’: The definitive oral history of LonelyGirl15
Over a decade ago, ‘LonelyGirl15’ set the stage for YouTube’s emergence.
September 13, 2019 -
‘It’s almost like a treasure hunt’: Inside the world of paid Amazon reviews
Amazon’s got a thriving market for fake reviews. This black market lives mostly in chat and social platforms; Facebook is where it really thrives.
September 13, 2019 -
The Rundown: Content and commerce gets a second look
Many publishers are betting that content and commerce, long a dream, can finally be realized with media brands building “authentic” connections with an audience that can then build direct-to-consumer product businesses.
September 12, 2019 -
‘We’re doing an evolution’: Inside Playboy’s extreme makeover
Playboy is more politically and socially conscious than ever, but is it sustainable?
September 12, 2019