Digiday+ Member Exclusives
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The Rundown: With what comes after the cookie unclear, ad tech is left in limbo
Whether it's Google's recent cookie announcement or the the U.K. data protection authority's latest GDPR warning, publishers and ad tech companies are grappling with a lot of unanswered questions about the future of the online ad industry.
January 22, 2020 -
Digiday Research: 40% of publishing workers report they have faced discrimination
While the #MeToo movement has made a big splash in the media industry and more people are discussing sexism and racism, a majority of the publishing workers that Digiday polled said they think things have not changed very much.
January 21, 2020 -
Scouting Report: Buy-side pros evaluate TheMaven as it aims to make $160m this year
The owners of this network of sites, ranging from Hubpages to Sports Illustrated, plan to deliver nine figures of revenue this year. Digiday asked three media executives about the publisher's prospects in 2020.
January 20, 2020 -
The Rundown: Seeds of discontent in the workplace
For years, these issues -- entitled and flaky employees, infantilized work cultures (thanks Google), constant pestering for unearned promotions -- were best filed under “WTF millennial.” Now, however, it’s clear that the changed nature of work and the office is more than yet another skirmish in the rolling generational wars. For starters, millennials aren’t new to the workforce, they’re your boss.
January 16, 2020 -
To win in a shifting market, the streaming industry is bundling up
Media companies, platform providers and advertisers are playing the aggregation game while waiting for the streaming wars to play out.
January 15, 2020 -
The Rundown: Video metrics will never be totally reliable
Until the ad tech industry standardizes video metrics and requires more transparency overall, people will never totally trust the numbers garnered from any source, first party or not. But after witnessing the fallout from Facebook's faulty video metrics, marketers are a lot more prepared and smarter about how to handle things.
January 15, 2020 -
Digiday Research: 78% of publishers offer paid maternity leave
About 78% of the publishers polled by Digiday said they now provide paid maternity leave. But when it comes to paternity leave, many publishing organizations don't seem to be as generous. Only 57% of the respondents in a fresh survey said their company grants new fathers paid leave.
January 14, 2020 -
Pitch deck: An inside peek at how Hulu is selling its pause ads
Hulu is allowing just four advertisers to run pause ads each month, which helps to explain why this new type of inventory is selling out several months in advance.
January 14, 2020