‘This could happen to you tomorrow’: Why agencies need to take note of client exits at The Richards Group

As clients leave The Richard Group, the question now is how will this change how those clients interact with their next agency.

Why some DTC brands’ Amazon strategies have changed

Many direct-to-consumer brands have long held off on selling through Amazon. But they can't completely ignore its orbit, as Amazon still sets the conversation in e-commerce.

Digiday Research: Media, marketing, retail sectors reveal their top issues ahead of the 2020 election

Nearly identical shares of agency and brand professionals agree on the importance of several political issues, ranging from economic inequality to the environment.

Major media reorganizations aim to bridge the divide to companies’ streaming futures

Disney, NBCU and WarnerMedia are making streaming the centerpiece of their businesses, but with traditional film and TV businesses as support pillars, for now.

‘No time to die’: Cinema advertising resurgence expected once movie theaters reopen

'Cinema has had as many lives as most cats,' said one industry observer.

‘Stop asking for a ‘viral’ anything’: Why Ocean Spray’s successful meme can’t be replicated

As much as marketers would like to control the narrative around their brands doing so is a fallacy.

Digiday Research: Nonwhite media and marketing professionals see a much less liberal industry than their white peers

The agency and media worlds are perceived as liberal bastions. But nonwhite professionals in the space see both industries as much more conservative than their white colleagues do.

In a crowded holiday advertising market, DTC brands are rethinking their digital strategies

In conversations with a handful of direct-to-consumer startup executives about their holiday marketing plans, the biggest concern cited was figuring out when was the right time to run holiday ads.