Future of TV Briefing: Paramount+’s advertising pitch leaves some buyers hesitant

Buyers say there are still many unknown details about the audience of Paramount+, especially going up against multiple other streamers.

Marketing Briefing: ‘Poor track record of growing talent’: Why agencies need to focus on retaining diverse workforce

Getting diverse talent into the industry is just the beginning of the issue, according to industry analysts.

Media Buying Briefing: Crossmedia founder Asghar on how the holding companies subverted media planning – and how he’s fighting back

Exec discusses unbundling, transparency (or the lack thereof), and the need for brand and performance media to align.

Media Briefing: Publishers’ and platforms’ businesses settle into the new normal

Based on how the fourth quarter panned out for publishers and platforms, business is looking pretty usual for media companies — even if it’s not necessarily business as usual.

Future of TV Briefing: TV’s upfront advertisers hold tight

TV advertisers have largely kept their upfront commitments rather than cancel a large percentage of their ad buys.

Marketing Briefing: As vaccine rollout picks up steam, marketers are beginning conversations about in-person events

In 2021, much of networking will remain virtual via industry events as well as on apps like Clubhouse or on Twitter's Clubhouse-like feature Spaces.

Media Buying Briefing: Why AI is steadily finding its place in agency land

Agencies are more comfortable using machine learning to speed up processing, enhance data crunching and minimize repetitive work.

Media Briefing: Facebook pivots away from politics –publishers say ‘we’re just along for the ride’

Facebook is reducing the distribution of political content, including politics-related news articles and videos, in people's news feeds in a new test that will extend to the U.S.